作　　者： ;

机构地区： 上海师范大学旅游学院

出　　处： 《武汉理工大学学报》 2010年第1期200-204,共5页

摘　　要： 通过引入市场营销中的感知价值概念,从一个新的视角探讨大学生创业意愿的形成。经结构方程检验表明,感知创业价值是大学生创业意愿形成的直接前因,创业态度通过影响感知创业价值而对创业意愿的形成产生影响。 Entrepreneurial activity begins with the formation of individual＇s entrepreneurial intention.Though not all individuals with entrepreneurial intention become entrepreneurs,the study of entrepreneurial intention still offers us a means to better explain and predict entrepreneurship.Previous researches studied the entrepreneurial intention from the aspects of situational influence and personal traits,instead of viewing it as an outcome of interaction between entrepreneurial activity and individuals.In this paper,a new concept,perceived value of entrepreneurship,is adopted and a new model of the formation of entrepreneurial intention based on perceived value of entrepreneurship has been proposed. Results revealed that perceived value of entrepreneurship was direct antecedent of entrepreneurial intention,entrepreneurial attitude lead to perceived value of entrepreneurship.

关 键 词： 创业意愿 感知创业价值 创业态度

领　　域： [社会学]