作 者: ;
机构地区: 暨南大学新闻与传播学院
出 处: 《国际新闻界》 2010年第1期51-54,64,共5页
摘 要: 在当前媒介融合进程中,传媒产业的最重要发展逻辑,是从"产品为王"向"关系为王"的转换,"关系"优势决定着传媒竞争优势。社会嵌入视野中的传媒产业在本质上是一种关系经济形态,"关系"即传媒生产力的核心。"关系"编织与聚合将成为传媒竞争的主导方式,而基于合理的关系定位之上的"关系模式"选择,对传媒产业的聚合发展更是具有战略意义。 The transformation from "content is the king" to "ties are the king" is the most significant development logic of media industry in the process of media convergence. Ties are the core of media productivity. The generation of ties will be the main form of media competition. And the choosing of ties mode based on the reasonable orientation of ties is strategically meaningful for the integrating development of media industry.
领 域: [文化科学]