机构地区: 北京师范大学体育与运动学院
出 处: 《天津体育学院学报》 2010年第1期60-63,共4页
摘 要: 以我国高尔夫运动开展较好地区高尔夫俱乐部、练习场的参与者为研究对象,主要采用访谈法、数理统计法等研究方法,对我国高尔夫运动参与者的社会特征及其场地选择影响因素进行调查和探讨,为人们提供高尔夫消费市场发展与管理的科学依据;同时对高尔夫运动参与者自身来讲,在体育消费多样化的基础上,有助于高尔夫运动参与者认识到高尔夫运动参与行为的内在价值,增强健康意识,提高高尔夫运动参与效果,从而进行健康理性的高尔夫消费。 This dissertation applied questionnaire, interview and statistics, made a micro analysis of the golf participation behavior theoretically, and did an empirical research on it with golf participants of golf club and driving range in some big well-developed cities in golf, which will provide scientific basis for development and management of golf consuming market; as far as golf participants themselves are concerned, based on the diversity of sports consumption, this study helps participants recognize intrinsic value of golf game, enhance healthy and rational golf consumption.