作　　者： ; ;

机构地区： 中国人民大学农业与农村发展学院

出　　处： 《经济问题》 2010年第2期103-107,共5页

摘　　要： 从种植户视角采用定量与定性相结合的方法研究苹果种植户与三类中介组织的行为关系规律,得出如下结论:分散的苹果收购商和种植户在苹果销售过程中需要中介组织发挥桥梁或纽带作用,目前,这个桥梁或纽带主要是由农民经纪人群体担当。苹果种植户组织化程度低使"公司+基地+农户"组织模式很难实现苹果贸易公司和苹果种植户之间产销的有效结合。农民专业合作经济组织的发展提高了苹果产业组织化程度,但导致相关利益主体的行为扭曲,其中主要表现是在现行的政府主导型、龙头企业及大户控制型、村社结合型等主要类型果农协会中,苹果种植户不同程度受到政府行政干预、龙头企业及大户控制、乡村级组织操纵而处于被动地位,其利益难以保障,协会对种植户苹果产后销售等服务明显缺位。 This paper use the qualitative and quantitative analysis methods to research the law in the relationship between apple growers and the three kinds of intermediary organizations. The conclusions are as follows： the scattered apple buyers and growers urgently need organizations or groups to bridge them. Presently, the role is mainly relied on farmer brokers. The low organizational level makes it difficult to achieve the effective cooperation in production and marketing between the apple trading companies and apple growers. Furthermore, the development of the farmers＇ professional cooperative association improves the organizational level of apple industry. However, it causes the behavior distortion of stakeholders. This situation is mainly existed in main professional cooperative association, such as, the government leading type, the leading and large enterprises controlling type and the village and association cooperation type etc., that apple growers, to various extent, suffer from the government intervention, leading and large enterprises controlling and village - level organizations manipulation, as well. As a result, apple growers are in an inferior position and difficulty in preserving their benefit. Meanwhile, it is obvious that the post - harvest services provided by the cooperative association for apple growers are rarely existed.

关 键 词： 苹果种植户 中介组织 选择行为

领　　域： [经济管理]