机构地区: 长江师范学院
出 处: 《经济地理》 2010年第1期69-74,共6页
摘 要: 在市场经济条件下,城市形象在城市战略规划和城市营销中的作用越来越重要。同时,城市形象是一个多维度的概念,不应该只局限于某几个城市规划专家的视角,而应该包括其他利益群体的观点。以往的研究侧重于本地居民、城市规划专家、旅游者的视角,采用因子法分析城市形象。引入结构方程模型,从会展参与者的视角探求城市形象形成机理尚属首次。利用1 009份广交会参与者调查问卷,以结构方程式模型(SEM)中的"路径分析"对广州市的城市形象元素进行分析,结果表明:①现代建筑、水、多元文化、工作环境、国际化、活力、文化艺术、事件、购物、夜生活、舒适性和安全性等12个形象属性对广州形象的形成都起到了显著的正向作用;②城市形象对广交会参与者关于广州发展预期有正向显著的影响。 In both strategic city planning and city marketing, a fundamental starting point is to evaluate the image of the city itself. Knowing a city's image is a key element in the diagnosis, which should serve as the basis of city planning. The concept of city image is multidimensional; it is not limited solely to one urbanistic aspect but, rather, should include other aspect of stakeholders. This paper identifies dimension of city image on Guangzhou as well as Guangzhou' expectation through questionnaire based on Participator's Perception of Canton Fair. After validating the measurement scales, a Path Analysis of Structural Equation Model (SEM) applied to the city of Guangzhou is obtained that helps to understand the forming of its image. The interpretation and conclusions drawn from the model complement the diagnosis and suggest actions to be carried out to improve a city's image of Guangzhou.