作　　者： ; ;

机构地区： 北京理工大学

出　　处： 《管理工程学报》 2009年第4期14-19,共6页

摘　　要： 企业和顾客共创价值是未来市场竞争的焦点,但目前缺乏对这一新系统中各关键因素间作用机制的分析。本文对这一问题进行了实证研究。研究结果表明,重视顾客参与价值创造不仅能明显提高企业柔性,加快响应速度,还能增强企业的顾客化定制能力,这种新能力显著区别于传统竞争能力,是一种新的核心竞争力。本文的研究结论有助于转变原有价值创造过程中企业将顾客排除在外的传统价值创造理念,为企业赢得未来市场竞争的优势提供新思路和新途径。 Value co-creation with customers is the future of competition. However, the links among the key factors of value co-creation system is not clear. This study provides an empirical examination of the mechanism in the co-creation system. The results of this study show that value co-creation with customers can not only significantly increase firm＇s customerization capability which is a new source of competence that significantly different from traditional capabilities, but also can significantly enhance flexibility and responsiveness. The results of this research help guide companies to breakthrough the traditionally isolated way of value creation and enable practitioners to find new competitive advantages by incorporating customers.

关 键 词： 顾客化定制 顾客参与 共创价值 开放系统

领　　域： [经济管理] [经济管理] [经济管理]