作　　者： ; ;

机构地区： 华南师范大学体育科学学院

出　　处： 《体育学刊》 2009年第11期36-39,共4页

摘　　要： 美国运动员商业活动范围宽泛,内容涉及不同的商业领域,这与其孕育、发展于民间自治社会的历史背景紧密相关。美国运动员商业活动具有重视宣传、企业合作、奥委会支持、内容广泛、法律完备等主要特点。常见的运动员商业活动纠纷包括代理、合同、侵权以及收益分配等内容,主要依靠民商事法律在体育领域的具体适用予以解决。 The range of commercial activities of US athletes is extensive, and the contents involve with different commercial areas, which is closely related to the historical background that these activities are gestated and developed in a folk self governing society. The commercial activities of US athletes are provided with such major char- acteristics as promotion, corporate cooperation and the Olympic Committee＇s support valued, content extensive and law complete. Disputes in common commercial activities of the athletes include agency disputes, contract disputes, right infringement and earning allocation disputes, which are settled mainly by means of the specific application of civil and commercial laws in the sports area.

关 键 词： 体育经济学 运动员商业活动 美国

领　　域： [文化科学] [文化科学]