作　　者： ; ;

机构地区： 华南农业大学经济管理学院

出　　处： 《中国农村观察》 2009年第6期14-22,共9页

摘　　要： 本文以广东省内18个县(市、区)的871个农户的调研数据为基础,尝试提出了农户农产品销售渠道评价指标体系,并运用该评价指标体系对当地目前主要的四种荔枝销售渠道进行了初步评价。研究结果表明:在当前环境条件下,便利性、价格、稳定性、规模性、经济性、关系性、习惯性和控制性是影响荔枝种植者选择销售渠道的主要因素;农户销售农产品的最优渠道选择依次为外来商户上门收购、卖给村里的销售大户、通过批发市场销售和自己到市场零售。 Based on the peasants survey data of 18 towns in Guangdong province,this paper firstly attempts putting forward a evaluation system of agriculture product marketing channel,then four main marketing channels of lychee are evaluated using the evaluation system.The result indicates that the main factors of selecting marketing channel for lychee planters are convenience,price,stability,scale,economy,relationship,custom and controllability.And the best marketing channels which were in turn chosen by lychee planters are selling to the outside traders in house,selling to local large-scale businessman,selling to wholesale businessman and selling by themselves in retail market.

关 键 词： 农户 农产品 销售渠道 评价指标 广东省

领　　域： [经济管理] [经济管理] [经济管理]