作　　者： ; (郭立新）; (王有成）;

机构地区： 北京联合大学旅游学院

出　　处： 《旅游学刊》 2009年第10期83-86,共4页

摘　　要： 北京的民俗旅游以村落为单元得到规范。已有民俗旅游研究多是基于旅游业宏观发展角度,而以民俗村的旅游功能为研究对象、面向村落旅游建设的成果少而零散。本文运用甘恩(Gunn)的旅游功能系统模型,首先从供给方面,即食宿接待、游憩内容和旅游商品供应方面总结了旅游功能的低位状况,提出纵向深化和横向附加两个民俗村旅游功能提升的模式,并针对每个模式提出实施途径。文章希望通过对民俗村的旅游功能提升研究,促进北京的乡村民俗旅游发展和新农村建设。 The development of folklore villages has been adopted as the standard mode for the growth of folklore tourism in Beijing. The focus of extant literature on folklore tourism has been on the maeroscopie development of tourism industry and research on the tourism functions of folklore villages as well as the results of their construetion is scarce and fragmented. The paper, using Gunn＇s model on tourism functional system, firstly provides an analysis of the current funetions of folklore tourism from three aspects of supply side： accommodations, leisure activities and tourism merchandise and then proposes models for enhancing the tourism functions of folklore villages through both vertical product integration and horizontal product bundling based on Maslow＇ s needs theory and ERG theory. Discussions and implications are also provided regarding the promotion of folklore tourism through upgrading the tourism functions of folklore villages in Beijing.

关 键 词： 民俗村 旅游功能 提升模式 途径

领　　域： [经济管理] [经济管理]