作　　者： ; ;

机构地区： 华南理工大学工商管理学院

出　　处： 《管理学报》 2009年第8期1013-1018,共6页

摘　　要： 教育资源信息化的产出价值为非市场价值,缺乏方法对其进行货币化计量。在对信息化的教育资源公共产品特性分析的基础上,结合相关项目和传统流程的替代关系,建立测评用户支付意愿的一般模型,首次提出教育资源信息化的非市场价值测评方法和实际操作流程。最后,应用测评模型和流程对高校图书馆电子资源支付意愿进行实际测评,验证测评方法的有效性。 The output value of educational resource informatization often exists as a form of non-market value and there are few evaluation methods at present. Based on the feature analysis of educational resources informatization as a kind of public product, a general economic model of users＇ WTP （willingness to pay） is formulated on the combination of alternation between traditional processes in education and educational resources informatization. A brand new non-market value assessment method and its operational procedure are designed. Finally, the application of model and procedure are applied to a case of WTP assessment on e-recourse pools to validate the effectiveness of the method.

关 键 词： 教育资源信息化 支付意愿 非市场价值 替代性

领　　域： [经济管理] [文化科学] [文化科学]