作　　者： ;

机构地区： 广州大学旅游学院

出　　处： 《广州大学学报（社会科学版）》 2009年第6期42-47,共6页

摘　　要： 遗产旅游环境解说系统应具有管理功能。当前世界文化遗产丽江古城旅游环境解说系统管理功能尚存在诸多问题,中国其他世界遗产旅游目的地的情况也与丽江古城大致相似。要改变这种状况,必须在获得政府支持和提高公众意识的前提下,加大资金投入,对牌示系统、视听媒体、印刷宣传品、服务中心建设、导游员及其解说等软、硬件进行全面重构。 This paper discusses the ministerial functions of interpretation system in heritage tourism system. The current state of Li Jiang city, one of the world＇s oldest heritages is haunted by issues concerning the management of the interpretation system. Similar problems have been presented around tourist sites in other parts of China. To improve the worsening situation, the author gives suggestions on the reconstruction of the tourism environmental interpretation system of Lijiang City, emphasizing the necessity of government support and public awareness. Reconstruction should include hardware facilities such as bigger financial imput, the renewal of signage and multimedia, pamphlets to educate the public, new service centres as well as software facilities such as interpreters and their performances.

关 键 词： 旅游环境解说系统 管理功能 缺失 重构

领　　域： [经济管理] [经济管理]