作　　者： ; ;

机构地区： 广东商学院

出　　处： 《忻州师范学院学报》 2009年第2期48-52,共5页

摘　　要： 景区营销是旅游景区发展的重要环节,我国学者在这方面研究成果比较丰富。文章通过中国学术期刊网数据库,利用EXCEL软件,使用归纳分析法对景区营销进行综述,总结了我国景区营销的研究工作的现状。从景区旅游产品营销、旅游景区营销方式、旅游景区营销管理、区域旅游景区营销策略、景区电子商务营销五个方面对景区营销进行综述,最后就综述的内容作总结,并提出进一步要研究的方向。 Scenic marketing is the key factor of the development of scenic spots ,The national scholars are productive in the research of the field. Through the database of academic magazine website of China, the essay makes the use of EXCEL software to take the method of conclusion and analysis to summarize scenic marketing ,and sun up the present research work of the national scenic marketing, the essay primarily summarize scenic marketing from five aspects ： marketing of tourism products, marketing codes of Scenic Spots, marketing management of scenic Spots, marketing strategies of regional scenic Spots, Internet marketing of scenic spots. Finally , the essay concludes the content of summarization, and come up with the following directing of research.

关 键 词： 旅游景区 景区营销 研究综述

领　　域： [经济管理] [社会学]