机构地区: 华南理工大学工商管理学院
出 处: 《管理评论》 2009年第3期65-72,共8页
摘 要: 本文应用基于主体的计算经济学建模方法,对个体异质性在标准扩散中的作用进行计算建模仿真实验。本文的研究发现异质性主体的加入能够加快标准的扩散过程,减少扩散所需要的最小用户数量。主体的异质性可能会扭转标准扩散过程中的先发优势:如果某种标准拥有的较高网络效应异质性个体数量较多,可能会使得先发优势和锁定不再成立。此外,异质性主体的存在也使得标准扩散呈现出更加多元化的趋势。 This paper studies the standard competition under the indirect network effect when the agent is heterogeneous. Through computer simulation and the analysis of the statistic data, we find that the existence of heterogeneous agent will help the diffusion of standard and lower the threshold value needed for the diffusion process. The agent heterogeneity can change the first-mover advantage and the "lock-in" will no longer hold under some conditions. At last, the agent heterogeneity will also be helpful for the diversity of different standards.