作　　者： ;

机构地区： 广东商学院

出　　处： 《上海体育学院学报》 2009年第1期24-26,共3页

摘　　要： 运用文献资料、专家访谈等研究方法,分析目前我国在体育明星(特指举国体制下培养而成的)商业开发过程中暴露的诸多问题。认为,其根本原因是体育明星运动员的商业开发权归属不清,管理机制不完善。利用产权经济学与法律学的相关理论,界定体育明星商业开发权应归属体育明星本人,但基于我国国情,国家应拥有对体育明星的管理权并享有部分商业开发权。建议体育部门在产权明晰后,对体育明星采取市场原则下的契约化管理。 Using the methods of literature, interview to experts etc. , it analyzed many issues of our country exposed in the process of current commercial exploitation of sports stars （meaning whom were trained under the system of whole nation）. The basic reasons are that the belongingness of commercial exploitation right of sports stars isn＇t clear and definite and management mechanism is imperfect. According to the definition given by the relative theory of property economics and in combination with legal knowledge, the commercial exploitation right of sports stars should belong to sports stars themselves, but because of the conditions of our country, state ought to possess the right of managing athletes and enjoy partial commercial exploitation right of them. It suggests that after the property being clear and definite, sports departments manage athletes according to market principle and with contracts.

关 键 词： 中国 举国体制 体育明星 管理 商业开发权 人力资本 运动员

领　　域： [文化科学] [文化科学]