作　　者： ;

机构地区： 吉林大学珠海学院

出　　处： 《云南地理环境研究》 2008年第3期111-115,共5页

摘　　要： 中国年长者旅游市场潜力巨大,把握并了解年长者旅游行为是开发年长者旅游市场的前提与基础,研究年长者旅游行为必须研究年长者的旅游心理。根据年长者旅游行为产生的心理过程模型,主要探究分析了年长者的个性、旅游感知、旅游动机、旅游态度、旅游偏好、旅游者满意度与旅游行为之间的关系。提出年长者旅游市场的工作者应帮助年长者形成正确的旅游自我知觉;促使年长者的旅游态度变消极为积极,形成旅游偏好;应根据年长者的个性心理特征准确提供满足年长者要求的旅游组合产品;采取措施提高年长者旅游满意度,这对相关旅游企业未来的发展极其重要。 The purchasing power of the senior citizens in China is more and more strong. The understanding of senior traveler behavior is the basic development of the senior tourism market .Then we must study senior tourism psychology. This paper uses the model of psychological development about senior tourism behavior to describes the relationship between tourism psychology and senior tourism behaviors . The purchasing power of the senior citizens in China is more and more strong. The understanding of senior traveler behavior is the basic development of the senior tourism market .Then we must study senior tourism psychology. This paper uses the model of psychological development about senior tourism behavior to describes the relationship between tourism psychology and senior tourism behaviors . To expand the senior tourism market, tourism businesses should pay attention to the seniors＇ tourism psychology and design tourism products and services catering for the needs of senior travelers.

关 键 词： 老年 旅游 行为 心理学

领　　域： [经济管理] [经济管理]