机构地区: 华中师范大学城市与环境科学学院
出 处: 《桂林旅游高等专科学校学报》 2008年第2期164-168,共5页
摘 要: 通过阐述改革开放以来我国旅游业的发展背景和产业目标及功能的转变,分析了现有发展模式在新的时代背景下的缺陷,进而从宏观的国家政府层面、中观的区域层面和微观的企业层面,提出了以市场为导向的旅游业发展模式。 This article expounds the change of the tourism environment, the aim and function difference of tourism industry. Then it analyses the weakness of the right-now model of tourism industry in the modern times. Based on the former analysis ,it gives a new tourism developing mode from three levels, that is governmental, regional and firm levels.