作　　者： ; ;

机构地区： 云南大学

出　　处： 《学术探索》 2007年第5期142-144,共3页

摘　　要： 作为大众审美对象的民间艺术展演文本,为有效建构起其在消费主义语境中的新的审美文化姿态,不断维护文本魅力以满足大众审美想像,这种展演文本必须充分运用和施展拼贴、挪用、复制和炒作等文化修辞策略,从而使得展演文本呈现出符号的陌生化、结构的混杂性和风格的原生态等修辞效果。 The folk art exhibition text, as the object of mass esthetic appreciation, has to constantly preserve its glamour in order to set up a new cultural esthetic pose in the context of consumptionism and eventually to satisfy the imagination of the mass. Such a exhibition text needs a full use of the cultural rhetoric strategies like collage, replacement, duplication, and manipulation so that the text will have a rhetoric effect characterized by the unfamiliar codes, the structural heterogeneity, and the stylistic originality.

关 键 词： 民间艺术 展演 文化修辞 大众审美

领　　域： [历史地理] [历史地理]