作　　者： ; ; ;

机构地区： 中山大学地理科学与规划学院城市与区域研究中心

出　　处： 《热带地理》 2007年第5期472-476,482,共6页

摘　　要： 旅游协作是旅游系统本身的要素关联,是其客观属性和发展的必然。主题旅游协作是以某一个主题为"红线",将相关旅游要素组织起来形成一个旅游协作组织形式。目前关于旅游协作研究中很少涉及主题旅游协作。文中以"霞客行"旅游网络计划为例,讨论了名人故居旅游地开发中,重视物质性遗产开发,忽略非物质性品牌利用所导致的"大品牌,小产品"的问题,提出了利用虚实结合手法,通过主题品牌运作,构建综合性主题旅游协作网络的构想。旨在通过一个产品网络、一个市场网络、一个学术网络和一个虚拟网络的运作来充分发挥徐霞客品牌的纽带作用,以此推动相关主题旅游地协作单位之间的产品共享和市场共享,从而实现协作体系的效益最大化。 Tourism cooperation is a combination of the correlative elements of the tourism system itself, and it also is an inevitable trend of the industrial development. Thematic tourism cooperation is to take some themes as a clue, to integrate tourism-related elements for forming a tourism synergic organization. In the paper, Xiakexing tourism network project is taken as an example to be studied. Some existing problems in the tourism development of celebrity former residence are discussed, for example, one of the problems is that great importance is attached to development of material heritage, while the intangible heritage is neglected, that leads to the situation of ＂large brand with little product＂. It is suggested that a thematic tourism synergic organization should be established. By building the Xiakexing tourism synergic network, with the help of a produ an internet network, the brand of Xu Xiake＇would be brought ct network, a market network, a science network into full play. At the same time, the organizations would share the products and markets of tourism, and finally the maximum common achieved.

关 键 词： 主题旅游协作 徐霞客 品牌运作 协作网络

领　　域： [经济管理] [经济管理] [历史地理]