作 者: ;
机构地区: 汕头职业技术学院
出 处: 《科技情报开发与经济》 2007年第1期117-118,共2页
摘 要: 介绍了“薄利多销”与“厚利多销”的利弊及实现途径,指出企业制定价格时应认真分析产品的特征和市场状况,在不同时候采取不同的销售策略。 This paper introduces the advantages and disadvantages of and realizing paths for the small profits with quick turnover and large profits with quick turnover, points out that enterprises should analyze seriously on the product characteristics and market situations in the case of determining the product prices and adopt different marketing policies in ditterent times.