作　　者： ; ;

机构地区： 深圳职业技术学院建筑与环境工程学院

出　　处： 《重庆建筑大学学报》 2006年第6期124-127,共4页

摘　　要： 随着我国市场经济体制的逐步确立,建筑企业之间的竞争也日趋激烈。如何合理地评价建筑企业竞争力,以便为企业制定竞争战略提供可靠的依据,成为一个值得关注的问题。文中建立了建筑企业竞争力评价的多指标体系和综合指标,采用层次分析法计算指标权重,提出了建筑企业竞争力评价方法。以我国上市建筑企业做为研究对象,采用该方法进行了实证分析。研究表明,该方法可以有效评价建筑企业竞争力,通过对企业竞争力影响因素分析,能够确定建筑企业竞争策略。 Competition among construction companies becomes drastic while market economy is gradually established in China. It is a problem of concern that how to rationally evaluate the competitive ability of construction companies in order to plan the competitive strategy for companies. The multi index system and comprehensive index are proposed in this paper and Analytic Hierarch Process （AHP） is applied to calculate the weights of multi index. The evaluation model of competitive performance of construction companies is presented based on AHP. An example for the evaluation model is given. The results demonstrate that the model can be used to efficiently evaluate the competitive performance of construction companies. The competitive strategy can be suggested through analyzing some factors influencing the competitive performance of construction companies.

关 键 词： 建筑企业 竞争力 评价 层次分析法 竞争策略

领　　域： [经济管理]