机构地区: 哈尔滨工业大学经济与管理学院
出 处: 《北京航空航天大学学报(社会科学版)》 2006年第4期29-33,共5页
摘 要: 从供应链及战略营销的内涵可推供应链管理的过程就是市场营销的过程。文章从战略合作伙伴关系的建立、供应链成员协同工作、市场营销信息平台的搭建三个方面分析基于供应链的战略营销,在此基础上着重分析建筑业大集团如何构建战略营销链。 The analysis of SCM and strategic marketing reveals that the procedure of SCM is none other than marketing procedure. The article analyses strategic marketing based on SCM from the aspects of the building of strategic partnership, the cooperation of SCM members and the establishing of marketing information system. Based on the analysis, the article further explores how construction enterprises set up strategic marketing chain.