作　　者： ;

机构地区： 华南师范大学

出　　处： 《国际经贸探索》 2006年第5期66-69,共4页

摘　　要： 通过对信息技术的成功应用,服务业跨国公司在竞争过程中可以克服传统市场竞争条件下的供方规模经济的限制,能够更快地达到为获得网络效应所要求的临界值,从市场扩张的正反馈中获益。因此,服务业跨国公司的全球经营战略和营销理念正在从在现有的市场内竞争向为未来市场而竞争转变。上述战略从微观角度为在我国进一步对内开放提供了经济学解释,并值得我国企业提高重视程度并在制定企业战略时借鉴。 With information technology （IT）,multinational corporations in the services sector can lower their costs both of transaction with related enterprises and of customer management. In addition, it can overcome the traditional restrains on scale economy of the services-supplying side. Therefore, they can get to the critical mass faster than before and benefit from the positive feedback of the market expansion. Moreover, their global marketing strategies have shifted from＂Compete in the market＂to＂compete for the market＂ ,which suggests the importance of＂open inside＇policy to be carried out in China and is of strategic value to Chinese enterprises.

关 键 词： 网络效应信息技术 战略扩张 对内开放

领　　域： [经济管理] [经济管理]