作　　者： ; ;

机构地区： 华南理工大学工商管理学院

出　　处： 《山东体育学院学报》 2006年第4期8-11,共4页

摘　　要： 运用文献资料、调查、统计分析等研究方法,从我国城市政府赛事运营的现状分析入手,研究我国城市政府赛事运营的效益情况。结果表明:(1)城市政府运营了71.28%的综合性赛事,有66.58%的城市政府优先考虑赛事的长远社会效益、兼顾赛事的当前经济效益,赛事运营效益一般;(2)在赛事运营社会效益方面,对举办城市生活环境与商务环境的竞争力影响较大;(3)在赛事运营经济效益上,因赛事资源开发内容丰富,城市政府获得了一定的经济效益。 Basod on the methods of document research, visiting, questionnaire survey and so on, and from city government event operations of status quo, it analyzes economy and society of benefit. The result show that ： （ 1 ） city government operates 71.28% general events, 66.58 % city government takes into account society benefit and long- range benefit prior to economy benefit and short- range benefit the events, however part of the events have been operated low; （2） As for society benefit,the events have had an good effect on life and commerce of circumstance; （3） As for economy benefit, the events resource is abundant, so city government can gain some of economy repay.

关 键 词： 赛事运营 城市政府 效益 资源要素

领　　域： [文化科学] [文化科学]