机构地区: 哈尔滨工业大学经济与管理学院
出 处: 《华中科技大学学报(城市科学版)》 2006年第2期80-83,共4页
摘 要: 针对我国建筑市场现存的一些突出问题以及建筑市场自身特点,为适应建筑市场发展的要求,提出用定制营销理念构建建筑业战略供应链,从而将以企业为中心的市场营销转变为以客户为中心的定制营销.从我国建筑市场出发,对定制营销理念构建建筑业大集团战略供应链的付诸实施提出了具体建议.建筑企业集团在拥有自己核心业务和强有力的核心竞争力的基础上,应重视战略管理,寻找国内外大业主的长期战略合作,以塑造诚信的竞合理念形成战略供应链. According to the representative shortages of China's construction market and the analysis of the market's characteristics, the conception of constructing the strategic supply chain of the construction market based on customerization was proposed to accommodate its development. Thus the marketing style should transfer to customerization which focuses on the customer from the old style which focuses on the enterprise. And some advices are given on its actualization based on the situation of China's construction market.