作　　者： ;

机构地区： 广州体育学院

出　　处： 《体育与科学》 2006年第3期69-71,74,共4页

摘　　要： 运用文献资料法、数理统计法、对比分析法,对我国职业篮球运动开展以来的上座率进行统计分析。研究发现,上座率体现的是职业篮球联赛的品牌价值、商业开发力度、俱乐部经营理念等方面;提高上座率有助于提升职业篮球品牌价值,提高俱乐部的经济效益,为促进我国职业篮球运动的经营运作和快速发展提供借鉴与参考。 Since using the literature material law, several miles 统计法, the contrast analytic method, has carried on the statistics, the analysis, the discussion to our country professional basketball movement development booking rate. The research discovered that, the booking rate manifests is professional basketball aspect and so on league tournament brand value, commercial development dynamics, club management idea; Enhances the booking rate to be helpful to the promotion professional basket ball brand value, enhances the club the economic efficiency, is promotes our country professional basketball movement management operation and the fast development provides the model and the reference.

关 键 词： 职业篮球运动 上座率 俱乐部 发展

领　　域： [文化科学] [文化科学]