机构地区: 西安交通大学经济与金融学院
出 处: 《西安电子科技大学学报(社会科学版)》 2006年第3期51-56,共6页
摘 要: 作为中国历史文化名城的西安在其国际化城市定位中依据特有的旅游资源优势提出了建设国际旅游目的地城市的发展理念。文章首先通过对比分析西安境外旅游业在陕西省、全国的发展现状,指出了西安旅游业的优势以及存在的问题。其次,文章从城市建设的角度出发,将美化城市形象、打造城市广告作为西安提高城市知名度、建立国际旅游名城的重要举措。 As a historical and cultural city of China, Xi'an proposes to develop into an international tourist destination depending on its special tourist resources. Firstly through the contrastive analysis of outbound tourist industry development of Xi'an in Shaanxi and in China, the article points out that there are many superiorities and problems in Xi'an tourist development. Secondly according to urban construction theory, the authors hold that embellishing the image and making advertisements are the important methods for Xi'an to enhance its fame and become an international tourist city.