机构地区: 暨南大学管理学院旅游研究所
出 处: 《经济地理》 2006年第2期335-339,共5页
摘 要: 旅游合作是泛珠三角产业合作与协调发展中的重点,旅游资源作为旅游业的客体是决定旅游业能否顺利开展的关键要素。通过对泛珠三角旅游资源的分析比较,研究旅游资源整合的模式,提出构建特色资源带的设想和相关整合营销策略,探讨了泛珠三角区域旅游合作的共赢之路。 Tourism cooperation is the main part of industry cooperation and development in Pan - pearl River Delta Region. As the object of tourism industry, tourism resources also serves as one of the main determinants in the smooth development of tourism industry. In order to study the integration mode of tourism resource and formation of multi - win situation in PPRD, the essay analyzes the tourism resources of eleven members of PPRD, and offers suggestions on construction of Resources Feature Zone and its marketing strategy.