作 者: ;
机构地区: 广东海洋大学经济管理学院
出 处: 《科技创业月刊》 2006年第3期122-123,共2页
摘 要: 企业家是企业信誉的倡导者和推行者,企业家的信誉有助于企业信誉的塑造和提升,因此企业家对企业信誉有着重要的影响作用。因此从企业家信誉着手,更有助于企业信誉的培育。 Entrepreneurs have the important effect on the enterprises' reputation. Entrepreneurs' reputation have the intimate relation with the enterprises' reputation. So research on the enterprisers and their reputation will have the important and realistic significance in the establishing and developing the enterprises' reputation.