作　　者： ; ;

机构地区： 华南理工大学经济与贸易学院

出　　处： 《旅游科学》 2006年第1期28-33,共6页

摘　　要： 改革开放以来,我国某些社会阶层的消费行为呈现出符号化、时尚性、讲究身份象征等倾向,即所谓“符号性消费”。本文从“雅虎中国”网的一项调查入手,通过云南元阳梯田案例,证明这一现象在旅游消费行为中也客观存在。某些旅游者认为,旅游是一种时尚追求,选择到哪里旅游、怎样旅游,都能体现出人们对自己社会角色扮演的定位和评价,以及对自己地位区隔的认可和接受。这种“符号性消费”行为对旅游地的社会建构意义应该引起关注。 Since the implementation of reform and open policy, the phenomenon of symbolic and fashionable consumption has been observed in some Chinese social classes. This article starts from a survey by ＂Yahoo China＂ and proved the existence of this phenomenon by using the terraced fields in Yunnan as a case in point. It is found that some tourists believe that tourism is a kind of sumption behavior deserves seeking enough attentions due action for fashion, to its significance personal on social taste and social status. The symbolic conconstruction of tourist sites.

关 键 词： 旅游者 元阳哈尼梯田 符号性消费 时尚

领　　域： [经济管理] [经济管理]