作　　者： ; ;

机构地区： 哈尔滨工业大学经济与管理学院

出　　处： 《哈尔滨工业大学学报》 2006年第1期94-96,共3页

摘　　要： 客户关系管理(CRM)是一项复杂的系统工程,仅靠先进的软件并不能解决所有问题,它需要企业进行多方面的改革.其中,企业组织结构的调整是成功实施客户关系管理的一个必不可少的步骤.分析了目前中国房地产开发企业组织结构中存在的弊端,结合房地产行业的具体情况,提出了一种面向客户关系管理的基于流程的房地产开发企业组织结构模式. Many real estate exploiting enterprises in China have set about to implement customer relationship management （CRM） as has been implemented in many industries. CRM is complicated system engineering and all the problems cannot be solved by advanced software alone. Innovation is needed in every facet of the businesses. Adjustment of the organizational structure of the enterprise is a necessary step in successfully employing CRM. For this reason, the defects existing in the organizational structure of Chinese real estate exploiting enterprises is analyzed. In combination with a specific situation in the real estate industry, a process - based organization that can support CRM for a real estate exploiting enterprise is imposed.

关 键 词： 房地产 组织结构 客户关系管理 业务流程

领　　域： [经济管理] [经济管理] [经济管理]