机构地区: 广州体育学院
出 处: 《体育科学》 2005年第12期7-11,共5页
摘 要: 采用文献资料调研等方法,以第29届奥运会及其观众群体作为研究视点,在二者之间建立起一种“社会心理联系”,将北京奥运观众群体作为研究对象,拟从体育观众研究一般概述奥运观众组织的策略与技术和奥运观众培养的途径等3个方面进行初步的探索。 The study on Beijing 2008 Olympic Games has entered into omni-directional,multiangle and stereoscopic phases. Through using the method of literature investigation and taking Beijing 2008 Olympic Games and audience group as research subject,this paper establishes the social psychological relation between them, makes preliminary discussion on strategy and technique of audience organization,route of audience cultivation in Beijing 2008 Olympic Games.