机构地区: 中山大学
出 处: 《商业经济与管理》 2005年第11期24-28,共5页
摘 要: 人口结构变迁衍生的老龄化问题已成为21世纪人类发展的核心主题之一,老年消费市场孕育着巨大的商机与潜力。本文揭示了人口老龄化给中国老年消费市场带来的冲击,澄清了关于老年消费者异质性的一些基本特征,并对中国老年消费市场营销实践的未来方向进行了前瞻。 In 21st Century, aged and aging derived from the change of population structure has been one of the core themes in the development of human being, so the older market gestates tremendous business opportunity and market potential. This article reveals the impact of Chinese older market derived from the aging of population, clarifies the basic characters about the heterogeneity of older consumers, and prospects the future direction of marketing practice in Chinese older market.