作　　者： ;

机构地区： 广州大学

出　　处： 《体育学刊》 2005年第6期51-54,共4页

摘　　要： 广东作为社会主义市场经济改革先行地区,体育产业已经发展成一个独具特色的产业。具体表现为:体育健身娱乐业快速发展、体育彩票销售额在全国独占鳌头、体育用品产销优势明显。但在体育产业市场化、规范化发展进程中,仍存在产业政策体系不健全、市场导向不鲜明的缺陷;体育市场的结构、规模、效益、管理等有待于加强培育与规范。特别是要大力推动体育竞赛表演业的发展,充分发挥其产业龙头作用。 The sports industry in Guangdong as a pioneer region for socialism market economic reform has developed into an industry provided with unique features, which specifically shows in the following aspects： booming sports health care and entertainment industry, No. 1 sports lottery sales volume in China, and obvious advantage of production and sale of sports goods. However, during the marketization and standardization of sports industry, there still exist defects such as incomplete industrial policy system and unclear market orientation, while the structure, size, function, management of sports market should be further developed and standardized. Especially, the development of sports contest performing industry should be greatly boosted to fully exert its industrial leading function.

关 键 词： 体育产业 体育彩票 健身娱乐业 广东

领　　域： [文化科学] [文化科学]