作　　者： ; ;

机构地区： 武汉大学经济与管理学院

出　　处： 《贵州财经学院学报》 2005年第6期109-112,共4页

摘　　要： 管理时尚具有操作性强、以偏概全等特点,对它们的需求与供给形成了管理时尚市场。其生命周期曲线呈钟形且是一条长波伴随着一系列短波。若将其国内外传播进行综合考虑,则将呈现出一种雁形模式。由于传统文化的含蓄性与抽象性,中国基本没有管理时尚。目前我国企业面临着大量管理时尚的冲击而不知所措,因此有必要对管理时尚进行比较系统的研究。 Management fashions are characterized by high workability and taking a part for the whole. The demand for and supply of them constitute the market for management fashions. They have a bell - like life cycle, with a long wave accompanied by a series of short waves. If we consider the diffusion of management fashions home and abroad, a flying geese model will manifest itself. Due to the implicit and abstract nature of the traditional culture, there are basically no management fashions. Shocked by a large number of management fashions, Chinese firms currently are at a loss what to do. Therefore, there is a need to study them systematically.

关 键 词： 管理时尚 传播过程 生命周期

领　　域： [经济管理] [经济管理]