作　　者： ; ; ; (谭慧红）;

机构地区： 华南农业大学

出　　处： 《纺织科技进展》 2005年第5期73-76,共4页

摘　　要： 随着科技的进步和世界经济一体化的发展,市场逐渐走向成熟,并且越来越呈现出个性化与规模化的特点,所有这些都充分显示了一个基本的事实,即市场已经进入了“品牌时代”。通过对广州“蒙乐丝”品牌女装经营策略进行实证分析,指出:如何打造和维护一个有价值的品牌,继而创建成名牌,就成为服装业所有市场营销活动的关键。 With the progress of the progress of science and technology and economic integration of the world. Being highly ripe, market but also demonstrate the individualized characteristic with scale more and more. All these have fully shown a basic fact -- The market has already entered “the era of the brand ”, the clothing is like this too. So how make and maintain one brand become all marketing key of activity valuably. This paper was discussed strategies of promotion sale “Menglesi” brand women-clothing in Guangzhou.

关 键 词： 服装 品牌 经营 策略 核心价值

领　　域： [轻工技术与工程]