机构地区: 南开大学周恩来政府管理学院社会心理学系
出 处: 《心理科学》 2005年第4期998-1000,1013,共4页
摘 要: 本文视时尚消费为一种文化现象,并在麦克莱肯的意义转移模型基础上提出意义互动模式,强调消费者的消费主体地位和时尚消费的创造性功能,指出消费者不仅接受着文化内涵,同时也通过自己的解构和重构积极地进行着意义和自我的建构。作为现代社会不可避免的现象,消费就这样以其独特的方式成为意义表达和自我建构的工具。 This paper investigated fashion consuming from the standpoint of cultural analysis. Based on the McCracken' s Transferring Model, the paper proposed a new model named Interactive Model to analyze the function of fashion consuming. The consumer not only absorbed cultural meaning, buy also constructed new meaning and selves when he or she was consuming by means of deconstructing and reconstructing. Thus, fashion consuming served as an effective instrument for expressing cultural meaning and constructing identity.