作　　者： ;

机构地区： 韶关学院体育学院体育系

出　　处： 《韶关学院学报》 2005年第6期104-106,共3页

摘　　要： “举国体制”是特定历史时期内所实行的一种特殊的体育体制.今天这种体制已经阻碍体育经纪人的发展.因为体育经纪人的发展必须以市场化为基础,体育经纪人的出现是体育市场化发展的必然结果.应利用市场为杠杆,推动体育经纪人的发展,改革体育体制和完善体育法规,为体育经纪人打造平台. Policy for Nation is a special sports policy carried out during a special stage. Now the policy has hindered the development of the agents. The development of the agents should base on the marketing , that is , the sports marketing is the basis of the development of the sports agents, and the appearance of the sports agents is the result of the development of the marketing. Promoete to development of sports agent for take advantage of lever of marketing, reform the system of palestra and perfect the code of plaestra, bring about flat roof for sports agent.

关 键 词： 举国体制 体育经纪人 体育市场化

领　　域： [文化科学]