作　　者： ;

机构地区： 湖南大众传媒职业技术学院

出　　处： 《湖南大众传媒职业技术学院学报》 2005年第4期30-32,共3页

摘　　要： 在媒体竞争愈益激烈的今天,源于网络的“新闻链接”亦被报纸所运用,并且比网络的“超链接”更丰富、更简约、更直观。新闻链接的应用要紧紧围绕报道主题或新闻事件来展开,背景材料要真实客观、准确简明,有较强的可读性和趣味性,能够抓住受众的眼球。 Today, the competition in the media field is fiercer and fiercer. ' News chaining' coming from the network is also used by the newspaper. News chaining is more abundant, more popular and much briefer than ' hyper linking '. What is ' news chaining '? What characteristics does network ' news chaining ' have, compared with newspaper ' news chaining '? What differences do the two have? ' News chaining ' is in using actually, and how to operate it? The present paper studies these problems.

关 键 词： 报纸 网络 新闻链接

领　　域： [文化科学]