作　　者： ;

机构地区： 上海社会科学院新闻研究所

出　　处： 《新闻与传播研究》 1999年第4期14-22,共9页

摘　　要： 本文认为 ,党报不能完全面向市场 ,但党报可以另外办一张报纸来占领市场 ,于是“都市报”应运而生。党报的丰厚资源为办好“都市报”提供了优越条件。“都市报”也在很大程度上减轻了党报的市场压力 ,保证了党报得以全力完成自己的政治宣传任务。理顺党报和“都市报”的“母子关系” ,对于双方的可持续发展 ,至关重要。作者主张 ,不宜轻易取消“都市报”的经营自主权 ,根本出路在于走集团化之路。 This article holds that while party papers cannot be wholly marketoriented, the party paper can run another newspaper which will occupy the market. Consequently, “urban papers” have risen as time requires. the plentiful resources of party papers have provided favorable conditions for running “urban papers” well. And “urban papers” on their part have eased off the pressure of market felt by party papers, thus ensuring that party papers can fulfill their task for political communication with all their strength. Correctly handling the “Motherson” relationship between party papers and “urban papers” is of great importance to the sustainable development of both kinds of papers. The writer argues that it is inadvisable to cancel the management autonomy of “urban papers” and that the fundamental way out for press development lies in conglomeration.

关 键 词： 党报 都市报 面向市场 报纸 依存关系 集团化 作者 经营自主权 市场压力 可持续发展

领　　域： [文化科学] [文化科学]