作　　者： ;

机构地区： 广东金融学院金融系

出　　处： 《成都体育学院学报》 2005年第1期19-21,25,共4页

摘　　要： 重点分析了体育产业与体育事业、体育产业化与体育市场化、体育职业化与体育商业化之间的区别和相互关系,指出:体育产业=体育企业+体育事业,体育产业化≠体育市场化,体育职业化≠体育商业化,对于确立我国体育产业发展战略和制定体育产业政策具有重要意义。 This paper analyzes the relations and of sports industry, sports undertaking, sports industrialization, sports marketing, sports professional and sports commercialization. The writer points out that sports industry includes sports enterprise and sports undertaking, sports industrialization do not equal to sports marketing, sports professional do not equal to sports commercialization, these are very important to establish strategy and policy of sports industry in China.

关 键 词： 体育产业 体育产业化 体育市场化 体育职业化

领　　域： [文化科学] [文化科学]