作　　者： ;

机构地区： 湖南科技大学艺术学院

出　　处： 《湘潭师范学院学报（社会科学版）》 2004年第6期118-120,共3页

摘　　要： 科技的不断发展,创新知识及知识不断创新[1],给人类带来了一个互联网时代。网络媒体已成为继平面、广播、电视后的第四大媒体。它以方便、快捷、交互性强的优势为人们所喜爱,同时网络为广告主提供了一个受众清晰、信息量超大、费用偏低的良好媒体平台。网络广告既可以为不同的受众实施不同的广告宣传,还可以用图、文、声、像等多种形式传送多感官信息,为消费者和广告商架起一座沟通的桥梁。 The continuous development of science and technology as well as the innovation of knowledge has brought human being into an era of Internet. For the coming of information society, the Internet has penetrated into every industry or trade in the society, and the network has become the fourth large medium, after billboard, radio and television. To its advantage, the Internet offers convenience, rapidity and high interactivity, thus people are very much fond of it. At the same time, the Internet provides advertiser an outstanding medium platform with pinpoint target, huge information capacity and lower cost. The Internet has become a communication bridge between consumers and advertisers.

关 键 词： 网络媒体 网络广告 视觉图形 互联网 电子邮件营销 搜索引擎 清新自然型 时空表现型

领　　域： [经济管理] [经济管理] [自动化与计算机技术] [自动化与计算机技术]