作 者: ;
机构地区: 华南理工大学食品与生物工程学院
出 处: 《酿酒》 2004年第5期5-7,共3页
摘 要: 开发生产新鲜度最高的啤酒—新鲜啤酒 ,将成为啤酒企业发展战略的核心产品之一 ,而产品品质、市场营销和成本控制是推出新鲜啤酒能否成功的关键。 Fresh-beer of the freshest beer being produced will be one of core products of development strategy of beer company. The key factor of selling Fresh -beer is quality marketing and cost. It will be successful, if Fresh-beer being super-fast-food is match with super-fast-marketing.