作　　者： ;

机构地区： 华南师范大学公共管理学院

出　　处： 《科学学研究》 2015年第5期782-791,共10页

摘　　要： 科技型小微企业的学习和创新与成熟的大中型科技企业有着根本不同。以区域创新系统作为区域创新环境的基本分析框架,本研究探讨了区域要素环境、文化环境和政策环境对于科技型小微企业的双元学习和创新产品竞争力的影响。基于对珠三角地区253家科技型小微企业的实证分析,研究结果表明,区域创新环境的三个维度对于探索性学习有着显著的正向影响,而区域要素环境和政策环境对于应用性学习有着显著的正向影响;科技型小微企业的探索性学习对于创新产品差异化和顾客满意度均具有显著的正向影响,并在区域创新环境的三个维度对创新产品顾客满意度的影响中有着完全的中介效应,同时在区域政策环境对于创新产品差异化的影响中有着完全的中介效应,而在区域要素环境和文化环境对创新产品差异化的影响中有着部分的中介效应;科技型小微企业的应用性学习仅对创新产品顾客满意度有着显著的正向影响,并在区域要素环境和政策环境对创新产品顾客满意度的影响中有着完全的中介效应。 The learning and innovation behavior of technological small and micro enterprises is fundamentally different from that in medium and large companies. This paper brings forward the framework of regional innovation environment,and investigates the effect of regional elements environment,culture environment and policy environment on small and micro enterprises' exploration learning,exploitation learning and competitiveness of new products. The hypothesis tested based on data collected from 253 technological small and micro enterprises in Pearl River Delta. The result shows that regional innovation environment has a positive influence on small and micro enterprises' exploration learning,regional culture and policy environment has positive influence on its exploitation learning. Small and micro enterprises' exploration learning have a positive effect both on its new products' differentiation and customer satisfaction,and fully mediate the positive relationship between regional innovation environment and customer satisfaction. At the same time,small and micro enterprises' exploration learning has a partially mediation effect both on the positive relationship between regional elements environment and new products' differentiation and the positive relationship between regional culture environment and new products' differentiation,and also have a fully mediation effect on the positive relationship between regional policy environment and new products' differentiation. Moreover,mall and micro enterprises' exploitation learning has a positive influence on new products' customer satisfaction,and has a fully mediation effect both on the positive relationship between regional elements environment and new product's customer satisfaction and the positive relationship between regional policy environment and new product's customer satisfaction.

关 键 词： 区域创新环境 小微企业 探索性学习 应用性学习 差异化 顾客满意度

领　　域： [经济管理] [经济管理]