作　　者： ; ; ;

机构地区： 暨南大学

出　　处： 《财经研究》 2014年第10期46-58,共13页

摘　　要： 网络通信技术革命性地改变了人类的交流方式,为企业参与国际贸易提供了一种全新渠道。基于世界银行投资环境调查数据,文章运用Probit估计方法考察了网络销售对中国工业企业出口参与的影响。研究表明:在整体上,网络销售对中国工业企业出口参与具有显著的提高作用。同时,网络销售对企业出口参与的影响在企业所有制和规模特征方面存在显著差异。具体而言:(1)网络销售对外资和民营企业的出口参与有显著的正面作用,对国企的影响则不显著;(2)相对于大企业而言,网络销售对中小型企业出口参与的促进作用更加明显。研究结论说明,加快和普及中小企业对网络销售技术的运用有助于提升中国出口的扩展边际。 Network communication technology creates a revolutionary way of human communication,and provides a new channel for firms' participation in international trade.Using the data of the World Bank Investment Climate Survey,this paper employs Probit model to investigate the effect of online sales on export participation of Chinese manufacturing firms.It concludes that as a whole,online sales play a significantly positive role in export participation of Chinese manufacturing firms.At the same time,the effects of online sales on export participation widely vary in firm ownership and scale.Specifically speaking,firstly,as for ownership difference,online sales have significantly positive effects on export participation of foreign-invested and private enterprises,but have no significant effects on stat-owned enterprises;secondly,as for scale difference,compared to large enterprises,online sales play more obviously positive role in export participation of medium and small-sized enterprises.Based on the conclusions,the acceleration and popularity of the use of online sales technology in medium and small-sized enterprises help to improve expanded margin of export in China.

关 键 词： 网络销售 出口参与 模型

领　　域： [经济管理] [经济管理] [经济管理] [经济管理] [经济管理]