作 者: ;
机构地区: 广州大学人文学院
出 处: 《湖北工程学院学报》 2009年第S1期66-69,共4页
摘 要: 一则广告是否能在它的受众心中引起兴趣,从而促使受众记住它,购买它所宣传的产品,很大程度上取决于广告语言是否具有富有表现力的情趣。辞趣是一种极富修辞功能和审美情趣的修辞手段。文章从辞趣的音趣、意趣、形趣三大方面简要的介绍一下广告语言中是如何增添情趣的。它可以使广告语言表意含蓄、丰富,体现出形象、生动、简洁、幽默的语言风格。 Whether an ad can arouse interest of the audiences,let the audiences remember and buy it,it depends largely on whether the advertising language have fun.Fun is a highly rhetorical speech functionality and aesthetic taste of the rhetorical devices.This article attempts to introduce the sound of fun,charm,fun-shaped of advertising language,and to know how to add fun in advertising language.It can make advertising language ideographic subtle,rich,and reflecting a language style of image,vivid,concise and humorous.
领 域: [语言文字]