作　　者： ;

机构地区： 深圳大学

出　　处： 《旅游学刊》 1995年第4期16-20,62,共6页

摘　　要： 论旅游景观的视觉形象及其对景点开发与经营管理的意义李蕾蕾深圳大学中国文化与传播系ＯｎｔｈｅＶｉｓｕａｌＩｍａｇｅｏｆＴｏｕｒｉｓｔＬａｎｄｓｃａｐｅａｎｄｉｔｓＡｐｐｌｉｃａｔｉｏｎｓｉｎＴｏｕｒｉｓｍＰｌａｎｎｉｎｇａｎｄＭａｎａｇｅｍｅｎｔ￥ｂｙ... In an image-oriented commercial society, it is essential to develop a tourist image for every tourist resort. By analysing the evolution of tourist landscape, this paper states that the visual image has passed through three stages:1. Traditional concealment, 2. Transitive attraction, 3. Current marketing. Moreover, it is emphasized that tourist planners should try to develop the visual identity system (VIS) for newly-designed tourist places, especially theme parks, and create a visual landscape which possesses marketing and communication functions. Finally, using the life -cycle theory of tourism development, the paper discusses practical applications of visual image in tourism planning and management as well as sustainable development of tourist resorts.

关 键 词： 视觉形象 旅游景观 视觉景观 主题公园 旅游点 景点开发 经营管理 行销传播 招徕性 中国古建筑

领　　域： [经济管理] [经济管理]