作　　者： ; ; ;

机构地区： 西安交通大学管理学院

出　　处： 《旅游学刊》 1996年第5期14-17,62,共5页

摘　　要： 中国旅游饭店业跨国经营道路的探讨赵西萍，王磊，刘洪涛西安交通大学管理学院ＰｒｏｂｉｎｇｔｈｅＲｏａｄｏｆＴｒａｎｓｎａｔｉｏｎａｌＭａｎａｇｅｍｅｎｔｏｆＣｈｉｎａ＇ｓＴｏｕｒｉｓｔＨｏｔｅｌｓ￥ｂｙＺｈａｏＸｉｐｉｎｇ；ＷａｎｇＬｅｉ；ＬｉｕＨｏｎ... The general opinion is that China's hospitality industry is not in a Position to make direct investment abroad and what it should do at present is to enlarge the export profit volume. The author, disagreeing with the view, maintains that our hospitality industry has already owned the relatively superior conditionS and chances needed for its transnational management; and that only with a careful planning for the selection of its host countries, its placement on the market and the designing of its products to bring into full play its relative superiority,will it have the hope to successively carry out its transnational management.

关 键 词： 跨国经营 中国饭店业 旅游饭店业 中国旅游 对外直接投资 饭店集团 饭店管理公司 国际化经营 海外贸易 旅游者

领　　域： [经济管理]