作　　者： ;

机构地区： 中山大学管理学院旅游酒店管理系

出　　处： 《旅游学刊》 1998年第3期25-27,62,共4页

摘　　要： 重视人力资源开发提高旅行社竞争力□谢礼珊作为智力密集型企业，旅行社经营的成败关键在于其专业服务人员的素质。专业服务人员素质的好坏，将直接影响到旅行社服务质量的高低，从而影响旅行社的经济效益和社会效益。员工是企业竞争的内驱力，拥有高素质的员工，吸引优秀... AbstractThe guides and other workers of travel services leaving for a better job is a serious phenomenon in China, which affects the ordinary operation and development of the travel services. In order to maintain an ever lasting superiority in the fierce market competition, the travel services should do a good job in employing, training, using and retaining their employees. First, they should employ those employees with career love, cooperation competence and faithfulness towards their own enterprises; Second, they should improve the personal qualities of their employees by means of training and practive work; Third, they should offer a fair competition opportunity to the employees so as to bring into full play the creativeness of their workers and retaining their excellent employees.

关 键 词： 旅行社 人力资源开发 专业服务 员工队伍 忠诚感 服务质量 从业人员 知识共享 旅游者 中国第三产业

领　　域： [经济管理] [经济管理]