作　　者： ; ;

机构地区： 广东海洋大学

出　　处： 《中国人口·资源与环境》 2011年第S1期551-553,共3页

摘　　要： 随着经济全面发展,旅游业已经成为世界经济文化发展的重要组成部分,跃升为极具发展前景和潜力的产业,国内各地区的旅游业呈现出强劲增长的势头,然而广东省廉江市的旅游产业仍处于初级阶段,没有得到很好的开发利用,在此背景下,我们利用实地调研的资料,运用SWOT分析法,对廉江市的旅游现状进行评价,探讨其发展所面临的优势、劣势、机会与挑战,就如何解决存在的问题,发挥廉江自身的资源优势,开展特色旅游,促进经济社会的可持续发展,进行了战略分析和研究。 With the all-round development of economy,tourism has been the important part of world economy and culture,and it's becoming one with great development prospect and potential.The tourism in most parts of the country is growing strongly,while it still stays in a primary stage without a good development in Lianjiang,Guangdong.So,making full use of the on-site research data and SWOT analysis,we evaluate the situation of the tourism of Lianjiang and discuss its advantages,disadvantages,chances and challenges.We present profound strategy analysis and study on such questions: how to solve the existing problems and exert its resource advantages,develop tourism with its own characteristics and promote the sustainable development of economic society.

关 键 词： 旅游产业 规划 战略

领　　域： [经济管理] [经济管理]