作　　者： ;

机构地区： 中山大学管理学院

出　　处： 《中山大学研究生学刊（社会科学版）》 2013年第2期36-44,共9页

摘　　要： 近年来,网络红人层出不穷。从最初文本时代的"痞子蔡",到读图时代的"木子美",到多媒体宽带时代的"天仙妹妹"、"芙蓉姐姐"等,再到最近的"凤姐"、"旭日阳刚"。可谓遍地开花。因此,网络也被视为造星的又一新途径,甚至有人惊呼"全民皆星的时代终于来临了!"。然而,网络红人是不是就等同于传统明星呢?谁都可以成为明星的时代是否真的已经降临?网络红人和传统明星的盈利方式有何异同?本文将对网络红人和传统明星从成名前、成名过程、成名后的表现进行对比,探讨网络红人的发展。 Recently,Internet and media celebrities emerge one after another,from'Pizicai'of the txt era to'Muzimei'of the picture era,and to the'Tianxian sister''Furong sister'of the multimedia era. It seems to be endless. Therefore,internet is considered to be a new way of star- making. However,are internet celebrities equivalent to traditional stars? Has the time that everyone can be stars arrived? What is the difference between internet celebrities and traditional stars? In order to explore the development of internet celebrities,we will compare some selected internet celebrities with traditional stars,from the perspective of the situation before and after they become famous and the process they become so.

关 键 词： 网络红人 明星 符号互动论 长尾理论 娱乐产业 百度指数

领　　域： [文化科学] [经济管理] [社会学]